3 CREDITS ( TH-HRM-404C-0 )

This 2-day module is designed to help you develop a comprehensive sales plan needed to make your mark in today’s increasingly competitive and complex F&B sector. It looks into the development, execution and encouragement of effective sales strategies and incentives, taking into consideration the organisation’s expectations of sales as well as the appropriate human resource strategies.

You will learn how to determine data to be collected and subsequently, analyse them to make informed decisions about how to improve sales. Finally, you will acquire the steps required to apply yield management principles that enable you to reduce number of lost revenue opportunities and manage inventory of perishable assets.

Course Fee

Nett fee payable (inclusive GST)

S$ 513.60

For Singaporeans, PRs and Non-Singaporeans

Course Objectives

Through our experiential classroom training, learners will learn how to:

  • Direct staff to maximise sales
  • Analyse and monitor sales
  • Apply yield management principles

Course Duration

16 Hours

Who Should Attend

This course will benefit F&B managerial personnel involved in sales and marketing and for those who are interested in enhancing their companies’ sales performance strategies, such as

  • Sales managers
  • Outlet supervisors
  • Assistant managers
  • Area managers
  • Restaurateurs
  • Entrepreneurs

Modes Of Instruction

  • Lecture
  • Discussion
  • Demonstration / Practice
  • Role Play
  • Observation / Feedback

Mode of Delivery


Avg Teacher-Student Ratio



At the end of the module, learners are required to complete a total of 1 hour of summative assessment, comprising a written assessment, oral presentation and oral questioning. Upon successful completion of assessment, they will be awarded a Statement of Attainment (SOA).

Entry Requirement

Learners must have a minimum pass in English (C6) for GCE ‘O’ Level Certificate and above or its equivalent (i.e. WSQ Work Place Literacy and Numeracy Skills Level 5). For learners who do not meet the minimum requirements, an oral interview would be conducted to determine suitability for the course.